Lulu Sofia Shares Ombre Lips Tips Live on TikTok

Jakarta – Influencer Lulu Sofia, warmly known as Lulu, visited the Implora Beauty Quarter office in Jakarta to join a TikTok live session. During the stream, Lulu tried several shades of the New Implora Urban Matte Lip Cream, a reformulated version of the classic favorite relied upon by millions of users.

In the middle of the live stream, Lulu expressed her admiration for the product's texture. She noted that the new formula feels soft and lightweight on the lips while maintaining a matte finish. This aligns directly with the goal of the reformulation. Compared to the old formula, which tended to be drying and had a runny texture the New Implora Urban Matte Lip Cream features a creamier, more hydrating texture that doesn't leave lips feeling tight or uncomfortable. Lulu tested several shades live in front of the audience, demonstrating that the color payoff is intensely pigmented in just a single swipe.
 

Ombre Lips Tips by Lulu: Shade 01 Dusky Nude & 20 Red Gala

During the same session, Lulu shared her favorite ombre lips technique. She used Shade 01 Dusky Nude, a pinkish nude brown with warm undertones as the base color. She then layered Shade 20 Red Gala, a red hue with hints of brown at the center to create a more dramatic gradient.
 

Quick Steps:

1. Apply Shade 01 Dusky Nude all over the lips as the base.
2. Swipe Shade 20 Red Gala onto the inner/center part of the lips.
3. Gently blend the edges until the gradient looks smooth and seamless.

This combination is also part of Implora's official ombre recommendations for warm undertones.

Why Does It Feel Hydrating, Lightweight, and Fast-Setting?
 Several factors account for the upgraded experience Lulu noted:

• Hydrating (Moist): The New Implora Urban Matte Lip Cream contains three key moisturizing ingredients: Shea Butter, Ricinus Communis Seed Oil (castor oil), and Sodium Hyaluronate. Sodium Hyaluronate helps hydrate the lips and maintain elasticity. Shea Butter moisturizes and nourishes, while Vitamin E acts as an antioxidant to help protect lips from damage. The original formula contained only Vitamin E.
• Lightweight & Comfortable: Designed with Comfort-Matte Technology, the product delivers a matte finish that remains comfortable without drying out the lips. The creamier texture further enhances the weightless feel. The vanilla scent has also been upgraded to be smoother, removing any harsh base odors present in the previous formula.
• Quick-Set: Implora positions this product as having the fastest setting speed in its matte lip cream lineup. The color adheres quickly and settles into a matte finish shortly after application without feeling heavy.

In addition to the formula, the packaging has received a refresh. The cap now features a studded texture, and the wand uses a Doe-Foot Applicator designed to match lip contours. This shape makes it easy to reach the corners and define lip lines neatly without needing a lip liner. The net weight has also increased from 2.9 grams to 3.3 grams.

The New Implora Urban Matte Lip Cream is available in 20 shades ranging from nudes, peaches, and mauves to rich reds. The product is BPOM registered, and its halal certification is currently in process. At the end of the session, Lulu encouraged viewers to pick shades tailored to their specific skintone and undertone.
The NEW Implora Urban Matte Lip Cream is available on Shopee, Lazada, Tokopedia, TikTok Shop, Sociolla, and local cosmetic stores nearby.

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