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Beauty Tips / 11 Oct 2025

Launching Implora Caffe Matte Lip Cream, Sensation of Using Lip Products with Coffee Aroma

Urban Lip Cream Matte has become one of Implora's lip products that has been a favorite among Beauty Enthusiasts and Makeup Artists since 2017. Available in 20 color variants ranging from nude to deep red with a comfortable formula on the lips, Urban Lip Cream Matte is able to show its presence in the Indonesian cosmetics market. By 2025, Implora has more than 10 series of lip products. In line with the mission to always innovate, Implora has finally launched its newest product, Caffe Matte Lip Cream. 

Inspired by coffee, which is closely associated as a morning boost for Indonesian women in all their activities, the formulation for this Caffe Matte Lip Cream is made with coffee colors and aroma. There are 6 colors launched, namely 101 Salted Caramel, 102 Vanilla Latte, 103 Hazelnut Cream, 104 Cappuccino, 201 Rose Latte, and 301 Americano, already adjusted to the skin tone of Indonesian women. This product is equipped with Blur Matte Technology that can blur lip lines and also maintain lip moisture. It contains good ingredients to care for lip health, namely:
 

  • Shea Butter 1%: Functions to moisturize, nourish, and protect the lips 
  • Caffeine: Acts as an antioxidant to keep the lips bright
  • Vitamin E: Helps provide maximum moisture for the lips 
  • UV Filter: Protects from UV rays 


Implora Caffe Matte Lip Cream is suitable for daily use without feeling sticky. The transferproof formula in this Lip Cream saves time and product from frequent retouching. Implora believes that through this Caffe Matte Lip Cream, Indonesian women will feel more confident and comfortable to express whatever they are doing. Like the #BeraniJadiAku campaign that always reminds the entire audience that beauty is not just physical appearance, but how someone dares to show their strong, creative, and responsible self. 


The beauty inspiration from coffee is expected to attract more attention in the future. Implora Caffe Matte is priced at Rp20,000/piece and can be purchased online through the Official Store of E-Commerce Implora Cosmetics or offline at cosmetic stores throughout Indonesia. 



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